Clinical Transparency: This story reflects the real-world genesis of our NRC 2006 engine.
The Living Room Genesis
Raw & Well started in my living room. My dog had been struggling for over a year. I tried different diets and plans, kept notes, and still felt like I was guessing. Most raw feeding resources gave me generic percentages or spreadsheets I couldn’t keep consistent week to week.
Bridging the Gap
The deeper I dug, the clearer it became: the science existed. NRC (2006), ingredient databases, and better ways to estimate energy needs were all available. The missing piece was a tool that made the review step practical for a dog owner. I was buying supplements without confidence and changing recipes too often to learn what mattered.
I built Raw & Well to close that gap. The goal is to use NRC (2006) as a reference and make the checks easy to read. You build a meal, review what the recipe covers, then adjust in small steps you can track.
Why Raw & Well?
Raw feeding can work well for some dogs, and it can also go wrong when recipes rely on broad ratios alone. Many “calculators” stop at 80/10/10 and never force you to review micronutrients like zinc, manganese, or iodine in consistent units.
Raw & Well is different. We use NRC (2006) as a reference and keep the math transparent, so you can review a recipe instead of guessing.
The science isn't mine.
I built the infrastructure. Dr. Sarah Missaoui, DVM provides clinical review for our nutrition education and helps keep the guidance conservative and practical. When we reference NRC (2006), we use it as a public framework for targets and safe upper limits, not as a stamp of approval for a specific diet.
That matters because owners deserve a tool that shows its assumptions and makes it easier to review a full recipe.
Meet Dr. Missaoui →