1. Build Your Dog's Clinical Profile
Not just weight. We analyze:
- Age • Weight • Breed
- Activity Level • Neutered Status
- Body Condition Score
- Feeding Model (BARF, PMR, or Custom %)
7+ data points → precision, not averages
From Fear to Confidence in 3 Simple Steps
A clinical workflow designed for real owners, not just math experts.
2. The Balance Analyzer™ Checks 35+ Nutrients
Select ingredients. Our engine compares every meal against NRC 2006 standards.
- Instant deficiency detection
- Food-first fix recommendations
- Supplement list only when needed
35+ nutrients. All checked. All balanced
3. Plan 4 Weeks in < 15 Minutes
From profile to complete plan:
- Auto-fix deficiencies across 4 weeks
- Generate supplement list (only if needed)
- One consolidated shopping list
15 minutes. Done
The People Behind Raw & Well
Science-backed feeding, built by dog owners.
Veterinary Reviewed
Dr. Sarah Missaoui, DVM
Licensed veterinarian with 20+ years of clinical experience in canine nutrition. Reviews all Raw & Well content against NRC 2006 standards.
Meet Dr. Missaoui →
Built by a Dog Owner
Ali Hananchi
After $1,200 in vet visits with no results, I built Raw & Well to translate NRC 2006 science into simple meal plans. No math. No guesswork.
Learn More →Raw Feeding Knowledge Base
Science-backed guides to feed with confidence.
Pillar
The Micronutrient Deficiency Crisis in Raw Dog Food
73% of raw diets are zinc-deficient. Learn the NRC 2006 standards to fix micronutrient gaps.
Pillar
Raw Food Math Demystified: The Ultimate Calculator Guide
Stop guessing portions. Learn the NRC metabolic weight formulas for perfect portions.
Pillar
The Raw Feeding Transition & IBD Recovery Guide
Safe 14-day transition protocol. Manage diarrhea and IBD with clinical precision.
Why Raw & Well Numbers Are Different
(And why different means better for your dog)
Free Online Calculators
What they give you:
- Average values for "average dogs"
- Generic 80/10/10 ratios only
- No health/activity adjustment
- No micronutrient checking
The clinical risk:
- Zinc deficiency (Immune)
- Manganese deficiency (Joints)
- Taurine deficiency (Heart)
AI Assistants (ChatGPT)
What they give you:
- "General knowledge" guesses
- No USDA database access
- No NRC 200 math engine
- Plausible-sounding hallucinations
The clinical risk:
- Incorrect micronutrient ratios
- No source documentation
- Dangerous nutritional errors
RECOMMENDED
Raw & Well
What we give you:
- NRC 2006 gold-standard math
- USDA nutrient database integration
- Personalized patient profiling
- 35+ micronutrients analyzed
- Clinical precision, zero guesswork
The clinical result:
- Optimal metabolic health
- Science-backed nutritional safety
- Peace of mind for the owner
You're not alone. (And you're not crazy.)
If you've ever lain awake at 2 AM wondering:
- "Is she getting enough taurine?"
- "Too much liver? Not enough bone?"
- "Why is his stool loose on Day 3?"
- "Am I over-supplementing?"
- "What if my vet is right about raw being dangerous?"
We've been there. The spreadsheets. The conflicting advice. The judgment from vets. It's exhausting to feed raw.
It shouldn't be this hard.
Voice of the Community
Real metrics from our verified community logs.
Go Beyond a Simple Calculator
Free calculators leave you guessing. Raw & Well gives you clinical answers.
Plan a Full Month in Minutes
Build, save, and manage up to four weeks of meals. No other tool lets you plan this far ahead with such ease.
One Consolidated Shopping List
Stop manually adding up ingredients. Your weekly list generates automatically — categorized by protein, organ, bone, and produce.
The Balance Checker™
Most apps check 5-10 nutrients. We check 35+ against NRC standards. Every meal gets a green checkmark — or a clear fix.
Track What Matters
Log stool quality, energy, and allergy symptoms. See trends over time. Know what's normal vs concerning.
Simple, Transparent Pricing
Start with a 7-day free trial. No credit card required.
14-Day Money-Back Guarantee
No questions asked. Full refund. If you're not confident, we're not happy.
Basic
Ratio-Based Safety: Best for Stable, Healthy Dogs.
$4.99/month
$29/year
Save $30/year
- Personalized Targets
- Manage 1 Dog Profile
- Ratio Calculator (PMR, BARF)
- Amount Balance Checker
- Automated Shopping Lists
- Micronutrient Analysis
Pro
NRC Safety GuaranteedClinical-Grade Safety: Full micronutrient analysis.
Best Value
$9.99/month
$59/year
Save $61/year
- Unlimited Dog Profiles
- Full Micronutrient Breakdown (35+)
- NRC Safety Analysis
- Batch Planning (Multi-Week)
- Food-First Recommendations
- Priority Support
Your Questions, Answered
How is this different from free online calculators?
Free calculators give you a single meal's numbers, but that's where they stop. Raw & Well is a complete planning system. It's the only app that lets you plan up to 4 weeks, generates a single shopping list, and ensures your dog's nutrition is perfect over the month.
How do I know the nutritional data is accurate?
Raw & Well is built on NRC 2006 — the same gold-standard science used by veterinary nutritionists. Our database cross-references USDA nutrient profiles. Every meal is checked against 35+ micronutrients. No opinions. Just math.
My vet is against raw feeding. What do I say?
We hear this often. Our app generates professional reports you can bring to appointments to have a data-backed conversation based on NRC standards.
What about salmonella? I have kids.
Valid concern. Our app includes safety protocols for handling, storage, and hygiene. We also guide you on bone safety to ensure your family's safety comes first.
What's your refund policy?
We offer a no-questions-asked, 14-day money-back guarantee. If you're not completely satisfied, simply email us for a full refund.
What if I'm brand new to raw feeding?
This app was designed for you. The calculator guides you through every step, and the pre-loaded ingredient library ensures you're building balanced meals from day one.
Ready to Feed with Confidence?
Start your 7-day free trial. No credit card required. Full access to every feature.
14-day money-back guarantee. No questions asked.
Start Your 7-Day Free Trial